With the EyeOn tool, you can easily keep track of competitor activities across the web. EyeOn allows you to create a list of 5 competitors you’d like to watch. The tool tracks competitor activity and sends you weekly updates about:
- Newly published blog posts
- Recently launched advertising campaigns
Using EyeOn to uncover competitor activity trends can provide insight into their strategies. Reviewing the titles and content of blog posts can reveal upcoming product launches, shifts in audience targeting, or other upcoming campaigns. Exploring competitors’ ads provides information about what they’re promoting and how they’re positioning themselves in the market.
To go directly to the tool, you can use the button below.
Keeping track of competitor activity online can be overwhelming. EyeOn makes it easy to keep up with shifting strategies, campaigns, and releases. Just enter your top competitors into the tool and you’ll begin receiving weekly email reports that include info on new blog articles and summaries of their search ads.
In the EyeOn dashboard, you can view graphs that depict trends in Google Search Ads and blog posts. You can filter these graphs by category and group by day, week, or month. The tool also includes a timeline of ads and blog posts that include sample texts and useful links to aid you in digging deeper.
Taken together, the weekly email updates and EyeOn dashboard offer a simple way to keep up with competitors’ online activity. Timely intel about competitors can help you keep an edge in the market and swiftly respond to shifting trends.
Setting up your EyeOn report is an easy three-step process. First, enter up to five competitors into your list. You can remove entries using the trashcan icon next to the competitor’s URL.
Once you’ve entered your competitors, click the “View Report” button below the list.
Once you are on the report page, select the “Email reports” button in the upper right hand corner of the dashboard. This button allows you to subscribe or unsubscribe from weekly email notifications to the email address associated with your Semrush account.
Keep in mind, when adding a site for the first time, the tool may need up to 72 hours to gather the initial set of data for your dashboard.
The EyeOn tool provides an overview of a competitor’s Google Search Ads and blog post trends. From this dashboard, you can select the competitor you’d like to examine, and also add or remove competitors.
At the top of the page, you can change the date range to view ads and blog posts published across various time frames.
You can also select the country you’d like to examine.
Once you’ve selected a competitor, a date range, and a location, you can adjust the trend graph to depict the data you’re looking for. You have the option to:
- Filter the graph by category to show All Updates, only Search Ads, or only Blog Posts
- Group the data by Day, Week, or Month
Depending on the selected filter and grouping, the graph presents the trend in data. You can also hover over a point on the graph to view a breakdown of the numbers.
Below the trend graphs, you’ll discover the Timeline section. This section depicts the content published by the selected competitor over the selected time period. The items shown in the timeline are determined by the selected filters and grouping. To change them, you can return to the filters at the top of the page.
Each item listed in the timeline provides information and links to help you dig deeper. With Google Ads items, the headline offers a link to Semrush’s the Advertising Research Tool. The URL below the link brings you to the landing page on the selected competitor’s website.
For Blog Post entries, the headline provides a link to the article on the selected competitor’s blog.
EyeOn is a free tool available to all Semrush customers.
All users can track up to 5 competitors simultaneously. If users want to swap competitors in their list, they can only do so with 25 domains in a 24 hour period. However, data request limits vary depending on the account’s subscription:
Free and paid subscriptions without the .Trends solution are limited to 100 requests per 24 hours.
Paid subscriptions with the .Trends solution can conduct:
- Pro: 3,000 requests per 24 hours
- Guru: 5,000 requests per 24 hours
- Business: 10,000 requests per 24 hours
When EyeOn analyzes your competitor list for the first time, it retrospectively collects blog posts from the last 4 weeks. EyeOn begins to collect Google Ads data starting from the day you add a domain to the competitor list.
Access to historical data available over time is limited for users without the .Trends solution; they can view data only for the last 3 months.
Furthermore, search Ads data is taken from the Advertising Research tool, which has its own limitations when detecting ads on the SERPs.
When comparing the Advertising Research tool to the EyeOn tool, it’s important to remember that the purpose of EyeOn is to highlight changes taking place on the competitor’s website. If a particular ad has already been shown for a competitor in the past, it will not be reported as a new ad, even if it is detected again.