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What is a Google Penalty?


A Google Penalty is a negative effect inflicted on a website's rankings based on updates made to Google’s search algorithms. Penalties can be the result of an algorithm update or suspicion of black-hat SEO tactics such as suspicious links or keyword-stuffing. Read more about Google's recent algorithm updates that could lead to penalties here.

Use the Backlink Audit Tool to disavow dangerous backlinks that Semrush suspects could potentially cause a Google Penalty.