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Knowledge Base
User Management
How do I add users to my Semrush account?

How do I add users to my Semrush account?


Adding users to your subscription allows multiple people to access your Semrush account limits at the same time under individual credentials. You can buy additional users from the Subscription info page – just click the Buy more button next to Users or contact us to have an Account Executive set them up for you.


A user is an added Semrush login and password with its own dashboard and Projects under a parent account. You can add additional users to an account (Pro, Guru or Business) to allow people with separate credentials to access your product. All users under your subscription will share the limits of the parent account.

Benefits of Users

Once you add users to your account, the parent account owner controls the distribution of their subscription units across the various users added. Accounts with multiple users are common among larger Business subscribers as well as small or medium teams on Pro and Guru subscriptions.

For example, a large search marketing company could add dozens of users to a single Business subscription. The owner of the account could then distribute the subscription units across its Project Managers, SEOs, and Content Writers in order to take full advantage of the units and capabilities of their plan.

With a small team, adding users to a Pro or Guru account will keep the collaboration process fluid and transparent. With less people working towards the same goal, it’s even more important to have everyone able to collaborate at all times. 

Note: When someone leaves the company and gets deleted from the corporate account, all his projects are automatically transferred to the Owner account.

Types of Roles

There are three possible roles related to user management in Semrush:

  1. Owner
  2. User
  3. Admin


The owner is the original Semrush account holder, the person with the email address that signed up for the account and is paying for the subscription. There is only one owner per subscription and the owner can add users, remove users, distribute units, automatically see every user’s Projects and manage them, and appoint users as admins. 


A user is an additional email address login that the owner can add to their account to allow another person on their team to use Semrush at the same time and using the same account units.


Admins are users that have the ability to distribute subscription units across the other users on an account. A user can be appointed as an admin by the account owner to gain more managerial abilities. When you become an admin of a corporate account, you can:

  • Add and remove users 
  • Edit allocated units 
  • View, Edit, Delete and Share all projects created by users
  • Change project owners 
  • View a list of queries made by users
  • View a list of changes made to the corporate account

Inviting Users 

From the Profile menu, select User Management and you’ll see options to invite more users, buy more units or manage the limits of the users under your account.

After selecting “invite user,” enter the email address that your team member will use for their Semrush login and how many units you want to give them to start. Keep in mind that allocated units will be subtracted from the owner's available amount.

The invite will go to their email inbox and they need to accept the invitation to be added as a user to the corporate account.

If their email address is already registered, they will receive an email inviting them to join your corporate account. If they have an existing subscription, it will be replaced with the corporate account’s subscription.  

If their email is not registered with Semrush, then a new account will be created for them and they will receive an email with the login information for their new account.

Sharing Projects with Your New Users

In order for your new team members to see your Projects, you need to share your Projects with them. 

This can be done in from the Projects dashboard. Select “Share your projects,” and then enter their email address and select the Projects you want to share with them. To share all of your Projects with a user, choose “Select all” from the window. 

How do I add users to my Semrush account? image 2

Please note: Owner and Admins have Editor access to all users projects by default.


Keep in mind that the subscription limits that come with each plan will be shared between all users that are added to an account. Therefore, you’ll need to consider a subscription plan that will have enough limits to share across the number of users you plan to have on your account. 

For example, if you have 6 users on a Pro plan, you would not have enough units for each user to run their own Project (since a Pro subscription allows for 5 total Projects). 

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