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Knowledge Base
Semrush Integrations
Adding Google Data to My Reports

Adding Google Data to My Reports


My Reports on Semrush allows you to create custom PDFs combining data from multiple areas of the software. In addition to integrating Semrush data into a report, you are also able to add widgets from Google’s tools to help you make the most accurate and relevant reports possible. 

To do this, you just need to verify your accounts and drag and drop the proper widgets.

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Google Analytics Widgets

To add Google Analytics data into a custom PDF, simply locate the Google Analytics item in the widget menu, and drag and drop the widget into your report. After dragging the widget, you’ll be asked to verify the property to show data for and then configure the settings of the data widget.

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Once your account is connected, simply drag and drop any widget from the Report Builder left menu and select the parameters of data that you want to show. My Reports currently includes the following GA widgets: 

  • Overview
  • Metrics Charts
  • Top Traffic Channels
  • New vs Returning Visitors
  • Conversions (E-commerce)
  • Top Page Views
  • Goal Completions Chart
  • Location 
  • Language and Source/Medium
  • Referrals

Please note that currently only default GA segments are available in the widgets. The Google Analytics widgets are located at the bottom of the left menu. Just like any other widget, simply drag and drop into your report.

Google Search Console Widgets 

The drag-and-drop process is the same for adding data from Google Search Console or Google My Business to a PDF.

Google Search Console widgets include:

  • Search Performance Overview (total clicks, impressions, CTR, and average position)
  • Search Performance Data by Category (queries, pages, countries, or devices)
  • Search Performance Metrics Chart (to measure clicks, impressions, CTR, or positions)

Google My Business Widgets

Add Google My Business (GMB) data to a report to present how search engine users find and interact with local business’ information on the web. This is great information to include in a local SEO client report. The 5 available widgets present the following:

1. An overview of actions that your site received from the set time period: website visits, requests for directions, calls and photo views.

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2. How users find your business - a pie chart of visits through Direct search or Discovery search

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3. Which Google service people use to find your business - Google Search vs. Google Maps

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4. How users interact with your listing once they find it - Website clicks, requests for directions and phone calls

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5. Phone calls - What day of the week your business receives the most phone calls

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... and what time of the day your business receives the most phone calls.

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These widgets from Google My Business are an excellent way to show a local business client how their online visibility directly impacts customers finding their information online and interacting with them. Combine them with data from Google Analytics and Search Console to present a total bird's eye view of a website's visibility on Google. 

Just like with Google Analytics widgets, simply drag and drop any  GSC or GMB widget to add it to your report. After you drag the widget into your report, you’ll be asked to choose the Google Account, property and report that you want to add to the report.

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You can also integrate Google Ads widgets into your reports if you connect your Google Ads and Google Analytics accounts together and then connect your Google Analytics to Semrush. 

The following widgets are currently available for your Google Ad data:

  • Performance Overview
  • Metrics Chart
  • Performance Table
  • Keyword Performance
  • Top Campaigns
  • Top AdGroups
  • Top Keywords

The performance overview and metrics charts are great ways to see an overall view of how your Google Ads campaign is performing. Meanwhile, Top AdGroups or Top Keywords are great if you want to show a client how you can help them improve certain ad groups or keywords.

Time Period Filters

With all of these Google widgets, you are able to specify the time period of your widget (last 30 days, last week, custom, etc). When selecting your time period it's important to note the difference between the “last 7 days” filter vs the “last week” filter.

The last week filter will pull data from either the most recent Monday through Sunday or Sunday through Saturday.

The last 7 days filter actually gathers 7 days of information starting from 10 days from the current date.  This is because the API we use to source the data from Google cannot take data from the 3 most recent days.

Please note: the last week and 7-day filters are only for Google Search Console widgets*

So for example, if you are pulling data on the 15th with a “last 7 days filter,” this data will actually be from the 5th to the 11th of the month.

However, if you pull a report on a Sunday and select “last week,” this will gather information on the most recent 7 days.