The SEO, SEM, PPC and Content Marketing Blog - Semrush
9 min read
Writing a captivating and share-worthy blog is only half the battle in creating content that engages and converts consumers. Marketers know you also have to get eyes on your blog. Having a strong blog SEO strategy is a smart way to do that, organically attracting readers and boosting your website’s visibility.
Connor LaheyFeb 25, 2022
2 min read
SEO Split Test Result: Would Adding the City and State to a Cannabis Directory Site Title Tag Improve Clicks?We hypothesized, by adding the city and state of a local dispensary to that dispensary’s listing page, we’d see an increase in clicks.
Brian MoseleyFeb 25, 2022
4 min read
Content freshness has been a hot topic in SEO since Google rolled out its “fresh results” algorithm update in 2011. We wanted to validate whether signals of content freshness were a factor (for Google and/or users) for the category pages of a major online furniture retailer in the US.
Brian MoseleyMar 04, 2022
9 min read
Is there a connection between using passive and active voice and SEO? When is it OK to use the passive voice, and when it‘s better to convert it to the active voice? Let‘s dive into our article and discover what marketers and SEO experts say about using passive voice and its impact on search engine results. You will also learn how to write SEO-friendly content.
Jakub ZielinskiMar 04, 2022
7 min read
Competitor keyword analysis is the process of finding what keywords your competitors rank well for and using this information to level up your strategy. Learn how to find and target competitor keywords to your chances of out-ranking your rivals on the SERPs.
Connor LaheyFeb 28, 2022
11 min read
Try these 12 essential SEO tips to improve your rankings and organic traffic.
Connor LaheyFeb 04, 2022
12 min read
What does the future hold for the Google SERP? Here’s a look at why the way Google goes about showing organic results might undergo serious renovations in the not too distant future.
Mordy ObersteinJan 24, 2022
24 min read
What kind of content was Google looking to reward with its December 2021 Product Review Update? See first-hand what kind of product review content won and lost rankings so that you can be prepared for the next time Google releases a Product Review Update.
Mordy ObersteinJan 12, 2022
SEO Clinic Episode III: How to Analyze Your Place in the Online Market and Unwrap New Growth AvenuesWe invited 5 digital marketing experts to share their ideas on how a brand can use insights from competitive and SEO analysis to evaluate market gaps and close them. Go through the videos below and learn how to explore the competitive landscape, use keyword analysis to discover untapped keyword opportunities and seize them, and more.
Eka EbralidzeDec 14, 2021
Landing Page Optimization Tips: this is what the second episode of our “SEO Clinic” series is dedicated to.
Eka EbralidzeOct 29, 2021
8 min read
Review these 35 useful Google Analytics insights to better understand your website‘s traffic.
Michelle OfiweOct 29, 2021
Are you struggling to focus on your business AND do all of the marketing yourself? That’s where hiring a marketing agency can truly pay off. Dive into our quick 4-step guide to get started.
Victoria LiaonenkaJan 12, 2022
It’s the end of 2021, and yes, it’s that time of the year — when you prepare for the winter holidays, drown yourself on Amazon in search of the perfect gift, and expect a deluge of “Digital Marketing Trends for 2022” posts. Well, if you think you’re opening up another “voice search is the next search” write-up, you’re in the wrong.
Andrew WardenDec 21, 2021
Learn how to get your email campaigns up and running with Semrush.
Danni WhiteOct 27, 2021
6 min read
We explore how CPA works, its many benefits, and how to build your own CPA strategy.
Michelle OfiweOct 22, 2021
Learn how to create an effective marketing campaign, find the steps and stages that marketing teams should go through to achieve successful outcomes from their marketing campaign.
Victoria LiaonenkaSep 19, 2021
9 min read
So what does Semrush do and how does it help with your content marketing? Well, Semrush is an SEO tool that does your keyword research, tracks the keyword strategy used by your competition, runs an SEO audit of your blog, looks for backlinking opportunities and lots more.
Ilyas TekerFeb 21, 2022
8 min read
Find out how you can utilize pillar and cluster pages to enhance your content, improve your SEO, and reach your target audience. This article will show you the types of pillar pages and useful examples you can replicate.
Connor LaheyFeb 18, 2022
11 min read
What is tone in writing? What are the key types and examples of tone of voice you can use in your copy? Explore our ultimate guide for 2022 and find the perfect tone for your brand!
Margarita LoktionovaDec 29, 2021
22 min read
Looking to know what were the most trending topics this year? We compiled lists of the top 100 trending and popular themes in the US and across multiple industries. Data was taken from our database of 500,000+ topics with a search volume of >1,000.
Margarita LoktionovaDec 15, 2021
15 min read
Explore this guide to learn what are content pillars and how to build them in your company. You will also dive into some prime examples of pillar content from the web that successfully incorporate cluster strategy into their framework.
Margarita LoktionovaDec 01, 2021
20 min read
What exactly is thought leadership? How can you leverage it for your business? And how do you become a thought leader? Explore this ultimate 2022 guide to find out.
Margarita LoktionovaNov 15, 2021