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Competitor Analysis Tools

Explore every aspect of your rivals’ online presence — their website traffic and marketing strategies, SEO efforts, advertising, content and PR, and social media performance. Gain all the insights in one go with Semrush tools for competitor analysis

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  • Traffic Analytics

    Benchmark your website traffic metrics against competitors to confirm your marketing success and rebuild after a temporary decline. Inform your strategy shifts with website competitor analysis.

    Traffic Analytics
  • Organic Research

    Discover your organic search competitors and find opportunities to compete against them. Learn the value of the exact keywords they are ranking for and highlight the gaps that even your rivals overlook.

    Organic Research
  • Advertising Research

    Highlight your advantages over the competition in paid search. Capitalize on knowledge of the advertising landscape and detailed analysis of competitors’ ads with the help of Semrush software.

    Advertising Research
  • Brand Monitoring

    Facilitate the work of brand managers and the PR team — track online mentions of your rivals’ or your own brand name and products. Keep control of your reputation with online competitor analysis.

    Brand Monitoring
  • Social Media Tracker

    Address your competitors’ social media under a comprehensive digital analysis. Keep tabs on your audience’s preferences and discover new means of increasing engagement.

    Social Media Tracker

Analyze Your Competitors’ Websites in Every Detail with Semrush Tools

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