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Keyword Magic Tool

Research a database of 20 billion keywords to find new ranking opportunities in just a few clicks.

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Analyze Each Keyword Deeply

All the metrics are updated on demand, so you won’t miss even the slightest change in the SERPs.


The underlying purpose behind a search. Understand if a keyword has informational, navigational, commercial, or transactional intent.

Search Volume

The average number of monthly searches of a particular keyword over 12 months. Estimate the keyword’s value and benefit for your rankings.


The level of interest in a search query over 12 months. See how often a keyword has been Googled over the last year.

Cost Per Click

The average price for a user’s click on an ad. See potential prices for your planned PPC campaign.

Keyword Difficulty

The most accurate estimation based on a wide range of parameters, including keyword intent, available SERP features, and the analysis of your top-ranking rivals’ backlinks.

SERP Features

The number of rich snippets that appear for a particular query. Learn if your website can acquire a SERP feature for a keyword you are targeting.

Pick the most valuable keywords and create a powerful masterlist
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Do Your Research With One of the Largest Databases on the Market

Enjoy the global and local research possibilities, automated grouping, intent analysis, search volume calculations, and the most accurate keyword difficulty estimations. Build your own filters and customize keyword lists.
ideas for a single keyword
geo databases

Cluster Your Keywords

Expand Your Keyword Lists

Look at the related keywords to spot less competitive long-tails with high click potential.

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Save All Your Keywords in One Place

Generate New Content Ideas

Find the terms that are perfectly tailored to the user intent.

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Uncover the Potential of Specific Topic Clusters

Pick keywords from automatically created groups and subgroups. Analyze the total search volume, average difficulty and intent of each group.

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Export your selected keywords to other Semrush tools

Continue your keyword magic and make the most of the keywords chosen. Track your success in Google and create paid campaigns.

Save, Manage, and Export Your Masterlists

Export your keywords to other Semrush tools. Make the most out of your keywords. Customize your keyword lists using advanced filters and export them to other Semrush tools or .CSV and .XLS.

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Interactive Marketing Awards 2019

Use the Best Digital Keyword Tool of 2019

Keyword Magic Tool was the winner of PubCon’s Best Digital Tool in 2019

Find the keywords to move your business forward

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