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Position Tracking Tool

Check the search rankings of your website over time, compare it to your competitors, and discover new opportunities to get into Google’s top results.

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What You Can Monitor with Position Tracking

Position Tracking is a universal keyword rank monitoring tool that keeps you aware of fluctuations in your website’s ranking on search engines.

Rankings Distribution

Use this report to see and compare side-by-side your and your competitors’ rankings in Google’s organic top 3, 10, 20, and 100, as well as the ranking in the top paid results from Google Ads.


Here you can monitor keyword rankings for your website or a competitor and track any movements. The report also shows rankings on a SERP and enables you to filter down the results to see what keywords activate SERP features.

Landing Pages

This tab helps you identify the top-performing landing page of a particular domain and analyze the metrics of the keywords correlating with that page. You can also monitor the pages that started or stopped performing for a particular query, be it the pages of your website or the ones of your competitor.

Competitor Discovery

Here you can spot the domains competing with yours for traffic and track their performance on a dedicated Competition Map. Large circles on a graph will show you to what extent the domain from Google’s top 3-100 competes with your website for keywords and traffic.

Devices and Locations

Monitor how a website performs across different locations and devices such as desktop, smartphone or tablet. You can also compare the search volume from different regions to one another.

Featured Snippets

Discover your opportunities to appear on Google’s SERP with the Featured Snippets section. Set up a project to check SERP features-triggering keywords with search trends. With this info, you get a clear picture of what keywords your website lacks for getting to SERP.

How to Use Position Tracking

To set things up, just choose a domain (or a subdomain), target keywords, location, and device. Once set, the tool starts collecting the data from a search engine you’ve specified, and gives you fresh data on that domain’s positioning for the target keywords.

Get a Quick Overview

The main tab shows you all the key figures for your project. Here you can see detailed graphs of visibility, estimated traffic, and average position for the keywords set.

Check Landscape

Here you can get a quick progress review of the campaign you’re running and track the success of your competitors. You get a sneak peek of all tool metrics, which are sorted by customizable date.

Stay on top of your ranking changes
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Your ultimate tool for evaluating SEO efforts

With Position Tracking, not only will you be able to carry out a detailed analysis of your competitors which are driving traffic away from your website, but you will also get precise information helping you spot new keyword opportunities for your content.

Track your positions for any keyword

Daily updated data shows you how your optimization efforts help your keyword ranking progress in paid and organic search over time. Keep track of competitors’ keyword rankings with side-by-side comparison to pinpoint your strengths and weaknesses. You can also create multilingual tracking campaigns for any location you need and filter down to location-specific data.

Discover local competitors

While creating a search engine position tracking campaign with Semrush, you can add up to ten competing domains. Based on the location that you choose for your tracking campaign, the Competitors Discovery feature will show you which local competitors are ranking in Google’s top 100 results for the same keywords that you are targeting.

Group keywords with tags

With the keyword grouping feature in Position Tracking, you can effortlessly manage thousands of search terms. You can group them by specific words or brand names. You can also add the same keyword to different groups – each keyword can have up to five tags.

Target different devices

With the Semrush Position Tracking tool, you can select whether statistics will be collected from desktops, tablets, or smartphones. You’ll also be able to view and compare your own positions in desktop and mobile index on the same graph.

Create visual reports

Make your reporting easy with Position Tracking. Schedule standard reports to be sent to you, or use Report Builder to create custom templates, or add detailed annotations or additional images to your PDFs. You can integrate the data into Google Data Studio and create custom reports and dashboards.

Track your rankings effectively

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